This if off the wall
A brilliant story that keeps on going for over 50 years
by Peppe Orrù
Action sports, art, music and street culture. Fields that Vans has championed and endorsed since always and that it continues to endorse and champion once again in its This Is Off The Wall, the multimedia global campaign for 2017.
Skateboards, musicians, surfers, fashion designers, artists, style icons are the Vans ambassadors and the protagonists of the inspiring and exciting campaign, focused not as much on a specific T-shirt, pair of sneakers, garment or accessory, but rather on a very specific way of life, attitude, way of looking and interpreting the world. The very specific Vans way.
BTW: Off The Wall is a term coined by skateboards in the mid 1970’s. Since then it has been synonymous with an original spirit of rebellion and creative expression in a great variety of fields. Click on this link to view the inspiring 2017 campaign video on YouTube.www.youtube.com/watch?v=-Gd0r2bdfMU&feature=youtu.be