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‘Tommy Jeans’ becomes Tommy Hilfiger’s new denim label

A change of brand’s label on jeans but also for all Tommy Hilfiger’s denim and casualwear basic clothing. The new code is ‘Tommy Jeans’, clear point of American style.

“Denim has always been a key element in the heart of the classic American style,” said Tommy Hilfiger.  “Tommy Jeans brings the label back to the origins that consumers love.”

Inspired by classic American denim designed with a modern touch, the new Tommy Jeans logo will feature denim items, iconic Hilfiger styles and today’s freshest and youthful design that combine sports, activewear, preppy and college influences, streetwear.


<Barbara Tassara>