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Pure London, a new direction

The Autumn/Winter 2018 communication campaign by Pure London highlights all the trade show unique selling points

Established brands and emerging labels, creativity and resilience in unpredictable times, Britishness and internationality, the ability to respond quickly to the needs of constantly evolving markets and being based in one of the most exciting fashion capitals in the world.

These are some of the unique selling points that characterize Pure London and that are highlighted by the ‘We Are London’ communication campaign for the Autumn/Winter 2018 season.

“Our new manifesto sets the scene towards a new direction. Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent” explained Julie Driscoll, Managing Director at Pure London.

The visuals inspired by the Union Jack flag are not merely a celebration of the British fashion industry but also a reminder of what makes Pure London the leading fashion buying event in the United Kingdom for women’s apparel, footwear and accessories.

The biannual event offers a portfolio of over 800 brands divided into 8 different sector and covers on top of womenswear also other segments including young fashion, menswear, athleisure and retail solutions.

In occasion of the launch of the ‘We Are London’ campaign for the upcoming Autumn/Winter 2018 season, Pure London also unveiled a brand new website that offers more content and new features including the possibility of live chats and instant messaging between visitors and exhibitors to facilitate communication during the show.

The new edition of Pure London is taking place from the 11th to the 13th of February at the exhibition centre London Olympia.

by Peppe Orrù

Pure London July 17




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