Success signed by Sandro Ferrone

The brand has been able to conquer the heart and the fantasy of women.
What is the secret of such a huge success? The ability to anticipate the evolution of taste, to understand the market requests and to offer up-to-date, fresh and captivating collections within short times. Sandro Ferrone loves women and creates for them a myriad of pieces for all the occasions, romantic or for everyday use, proposed in a wide variety of colours and patterns. The dress is the strong suit of the brand, which is constantly upgraded within the boutiques of the group with weekly updates, collections quickly follow one another, at least three collections per each season are proposed, in tune with the current trends and customers’ demands. “Having fun while working is the trump card of life” is the firm belief of Sandro Ferrone, Cavaliere del Lavoro in 2005, who with his daily devotion and dynamic output of ideas has established this reality which has been recording a turnover of about 34 million euro within one year. His flair is completely dedicated to woman, undisputed protagonist of his collections, with Elena Santarelli as exceptional testimonial for the latest campaign, preceded by Afef, Sabrina Ferilli and Manuela Arcuri. Sandro Ferrone is present in the main Italian and foreign cities with some 120 single brand stores and 60 corner shops. In Milan, at the boutique in Corso Vittorio Emanuele II, all the brand’s proposals are displayed on three floors: Main collection Sandro Ferrone, curvy style Sweet Lola and the universe of accessories, all the items are Made in Italy. The strong point of the brand is estimated in more than 2 million pieces produced a year, exclusively in Italy. Amidst the new ventures scheduled, a new distribution headquarter is about to open at Centergross in Bologna, dedicated to traders ad to the foreign market which is recording a steady development.
www.sandroferrone.it