Unconventional Sneakers P448
Sports and Street shoes with particular combinations of pop color and premium materials, which combine traditional Italian craftsmanship with the latest fashion trends.
For the 2019 Summer, the young brand P448 presents a return to the 80s and to the culture of skaters, as far as male proposals are concerned.
High-top or low-top, trainer and running sneakers, made in leather, suede or eco-leather.
Founded in 2014 by the eclectic sensibility of Marco Samorè and Andrea Curti, the first P448 collection has been inserted in the Italian market, while the following year conquered Europe, with the entry in Germany, France, Holland, Belgium and Spain markets. In 2017 it arrives in the United States and the United Kingdom area and, in December of the same year, the mono-brand e-commerce is launched. In 2018 the brand expanded further, reaching countries like China, Hong Kong, Singapore, UAE, Turkey, Mexico and Canada.
Today, led by the ceo Paolo Griffo and by Wayne Kulkin, non-executive chairman, in addition to the ownership axis, the brand has registered growth rates of 50%, a sign that the P448 products well represent the Made in Italy concept and meet the needs of a wide range of consumers with different styles.
Forecasts for 2020 are the opening of the first two mono-brand stores, in Milan and New York, and new agreements on the Asian front, with partners in the Middle East, Korea and Japan.
The P448 brand is owned by the company Nothanks spa, owned by the Milanese holding company Panda for 35% (of which Paolo Griffo is ceo), by Marco Samorè and Andrea Curti for 35%, and by StreetTrend LLC (founded by Wayne Kulkin, current ceo of International Operations of Arzz International Inc) for the remaining 30%. The headquarters is based in Forlì, with style department, logistics and administration office, while in Milan there is a direct showroom and an e-commerce team. <BT>