Valmont Barcelona Fashion Week, the best edition ever
by Dina de Fina
Valmont Barcelona Bridal Week (VBBFW) is the name of the unmissable appointment to find out what the future brides of spring 2020 will be wearing. At its 29th edition – the fifth organised by the Fira de Barcelona, the most important Spanish trade fair that this year bears the name of its main sponsor, Valmont (Swiss deluxe cosmetics company) closed its latest edition with a very positive trend, both for the 22,000 exhibitors, buyers and visitors from 88 different countries. 429 brands were represented, of which 74% were international, mainly from Italy, Germany, China, the USA, UK, France, Japan and Brazil.
This was certainly not just a trade fair, but rather an event not to be missed on account of the activities that distinguish it from season to season. The very latest edition in April had its key moment on the catwalk of the prestigious American brand Marchesa, who paraded at the Palacio de Pedralbes, in a dreamlike atmosphere, and characterized the Bridal Night, the most glamorous evening that opens the dances at the VBBFW.
The trends for 2020 triumphed on the catwalk, where they alternated with the collections of 35 leading companies in the bridal and ceremonial sector. From Pronovias to Rosa Clará, Jesús Peiró, Sophie et Voilà, Carlo Pignatelli, Isabel Sanchís, Marylise and Rembo Styling, Inmaculada García, Cymbeline, Marco & María, Yolancris, and the couture of Carla Ruiz to name but a few.
Other brands participated for the first time this year, such as the Malaysian brand The Atelier who has had Jimmy Choo as creative director since 2017; the evening and bridalwear line ZAC Zac Posen, the renown Italian brand for bridal haute couture Maison Signore, as well as American designers Maggie Sottero and Mori Lee, the Israeli brand Flora, the Spanish brands Aire Barcelona, Fely Campo, Beba’s Closet, Sedomir Rodriguez de la Sierra, Maria Salas, Jacques Beauhamais and the Bulgarian designer Julia Kontogruni.
The “New Talent Show” showcase was dedicated to young designers where the Spaniards Maciá, Chiffon Atelier, Mireia Balaguer and Lorena Panea, and the Italians Simone Marulli and Poesia Sposa distinguished themselves.
“VBBFW today is fashion, design, dynamism, cross-cultural and international relationships; the ideal stage to present trends and a place where the industry of the national and global sector meets,” Estermaria Laruccia, director of the Valmont Barcelona Bridal Fashion Weeks states with satisfaction.
“This latest edition, with the results achieved,” says Marta Raich, president of VBBFW, “places Barcelona Bridal week in the front row of world fairs and global events dedicated to bridal fashion.”
To mark on the agenda, appointment to not be missed, next VBBFW edition from 19 to 26 April 2020.