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Hugo Boss is Porsche’s partner in Formula E

Porsche and Hugo Boss united in the Formula E championship for the 2019/2020 season, a fascinating car race that combines design, engines, sporting performance and sustainability.The brand Hugo Boss will join the Porsche car manufacturer on the track as the official partner for clothing and will wear Porsche teams with a capsule collection ‘Porsche x BOSS’ that includes leather and wool garments in silver, black and red, which will then be also available in BOSS stores and online from 2019. The two German giants, in the fashion and car sectors, will cooperate together throughout 2019. “We are both synonymous of innovation and quality,” said Mark Langer, ceo of Hugo Boss Ag. “We have been working successfully for years in motor sports, which is why, with the future-oriented Formula E, we want to intensify our cooperation”. “Formula E offers the perfect environment for strategically developing our vehicles in terms of efficiency and sustainability,” said Oliver Blume, ceo of Porsche AG. “Hugo Boss is the ideal partner for our team”. <BT>