CHIC Autumn Shanghai

CHIC Autumn Shanghai from October 11 to 13, 2017

 China International Fashion Fair

 New: The Sustainability Zone

 New: Intelligent Bespoke

 New: Upcoming Brands are the New Stars

Three directives are positioning and upgrading the forthcoming Autumn edition of CHIC:

1) New Experiences – fresh new exhibition areas

2) New Approaches – extension of channels and buyers’ contacts

30 New Forms – redesign of the trade show

CHIC Autumn welcomes around 850 exhibitors – thereof around 400 from 20 foreign nations and regions – at the National Exhibition & Convention Center in Shanghai. CHIC offers the most important platform in the fashion business and enables international fashion brands to experience face-to-face discussions in order to explore the chances of exporting to China. The immense consumer market with over 1.3 billion people is worth to be discovered and to be dealt with. Whilst China is the world’s largest driver of luxury market growths there is growing space to be opened for premium and medium fashion brands from Europe. Besides the big tier 1 metropolises Beijing, Shanghai and Guangzhou, there are many more cities with enormous capacities of shopping malls. Not to mention the unprecedented growth of China ́s online retail market.