MILANO UNICA: Italian skills and know-how together with Far Eastern excellence
The July edition of Milano Unica anticipates by two months the usual September appointment. Showcasing the very best top of the range textile and accessories, the entrepreneur trade shows for entrepreneurs renews its collaboration with the Far East and its style, skills and craftsmanship through two initiatives devoted respectively to Japan and Korea.
Located in Pavilion 12 and organised with the collaboration of Japan Fashion Week and the Japan External Trade Organization, a.k.a. JETRO, Japan Observatory is an area dedicated to 40 Japanese textiles companies and groups that are offering an excellent selection of high quality innovative products.
Hall 16 instead is hosting the Korea Observatory, which has been organised by the Korea Trade-Investment Promotion Agency, a.k.a. KOTRA, where 19 Korean companies are looking to offer the utmost complementarity to the products and services present at the trade show.
Last but certainly not least, Hall 8 is dedicated to Origin Passion and Beliefs, the trade show dedicated to Italian fashion and accessory manufacturing and divided into four areas: textile, leather, stone, technology. Designed to introduce the skills and the know-how of Italian production and supply chain to top of the range and luxury fashion brand decision makers, the trade show is the first integrated platform focused on the highest quality Made in Italy.
But it does not end there. As a matter of fact, like every year Milano Unica focuses with the On Tour initiative on a much-loved part of Italy with the aim of discovering brand new colours and brand new flavours. Campania is under the spotlight this year with its unique world-famous and much appreciated Capri style.
