The first Furla boutique in the Netherlands
The Italian brand flagship store opens in the most exclusive shopping street in the heart of Amsterdam
Inaugurated in the heart of Amsterdam, the first Dutch Furla flagship store spreads over an area of over 100 square meters and features a large elegant window overlooking PC Hoofstraat, the most exclusive shopping street in the Dutch capital.
The cozy functional space interprets the most authentic Made in Italy lifestyle and is designed to display in perfect harmony handbags, small leather goods, footwear, sunglasses, jewellery, watches and textiles. The inspiration for the new Dutch store was found in the architectural details of the brand headquarters, a restored 18th century great mansion in Bologna where history blends in with contemporary design.
Refined materials such as rosewood and champagne satin finishes have been used for the interiors, which are based on an essential sophisticated concept in perfect harmony with the architectural layout that distinguishes all Furla mono brand stores. “The opening of the Amsterdam store underlines the importance of the Dutch market for our company. We have invested in a prestigious location to increase brand awareness, to allow the end consumers to discover the Furla lifestyle through its collections, to appreciate Italian creativity and quality.
The opening of a store in Amsterdam arises from the desire to be present in the most important fashion and culture capitals around the world. Amsterdam is most definitely one of them, an open-minded cosmopolitan city with a rich cultural heritage that has consolidated over the centuries and at the same time a contemporary style that perfectly matches the fundamental Furla values” said Alberto Camerlengo, CEO of the Furla Group.