Rue Des Fleurs: a new brand with the allure of Monaco
A new brand of accessories designed by Giulia Miscali from Genoa, Italy, debuts on April 28th in the splendid setting of the Cipriani Monte Carlo.
Rue Des Fleurs, the new accessories brand, will officially debut on April 28th on the perfect stage and picturesque setting of the Cipriani Monte Carlo in Monaco. Rigorously Made in Italy with the incomparable allure of the Principality, the collection is designed by Giulia Miscali from Genoa, Italy.
On the one hand, the Principality of Monaco that stands for internationality, natural beauty, social and sporting events. On the other, the Italian artisanal tradition, the most excellent in the entire world. A present rich with the past that has already within itself the future: this is the soul of Rue Des Fleurs, an accessories brand boasting a wide range of shopping bags, bucket bags, backpacks, precious clutch bags and weekend bags. A range that builds on the legendary Principality of Monaco but that has behind the full force of authentic Made in Italy. In fact, the supply chain is fully Italian, with a quest for materials and an attention to detail in a class by itself.
The idea of launching a collection that would put together the charm of the Principality and the importance of the Italian tradition sprung to mind to the thirty years old designer who lives both in Monaco and in Italy. Giulia founded in 2014 in Monaco the brand that will be officially presented at the Cipriani Monte Carlo in late April. Rue Des Fleurs invokes the name of Avenue des Fleurs, today Avenue de Grande Bretagne, one time a point of reference for the luxurious and sparkling joie de vivre of Monaco. Today Rue Des Fleurs is a source of imagination where every street number gives life to a collection.
The pieces designed by Miscali are characterized by high quality luxury, played on the simplicity of the deliberately timeless shapes, which therefore provide high wearability: a real challenge to glamour-less homogenization. For Autumn/Winter, the brand plays on the possibilities offered by suede, pony, printed crocodile, hammered or “sauvage” calfskin with alcantara or specific cotton linings. For its part, Spring/Summer experiments with canvas, linen, shirting cotton and silk.
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