The childhood of Drink Beer Save Water
The process behind creating and designing a new collection is indeed mysterious. Each designer not only has a different way of working but also of being inspired. Many travel to faraway lands or to distant times, some look around their immediate surroundings or examine the work of contemporary artist to find a way to comprehend the modern world, others start from materials, shapes, silhouettes, and others are in need of a muse, imaginary or real. Inspiration is indeed anywhere and everywhere, even in a childhood memory.
“The first memory of a match I ever remember is my mom lighting the candles of a birthday cake with it when I was a kid and its familiar but strange smell” reveals the creative team behind the South Korean brand Drink Beer Save Water about the inspiration of its latest collection which has been aptly named ‘Match’. Childhood and more recent memories translate into graphic fueled garments that, as usual, are imbued with a touch of surreal irony.