aw 2015_16 Orient Express Minitz

Minitz brings Oriental charm to the Occident.

South Korea is a country rich in surprises and new things to learn: amidst history and technology, when you visit Seoul for the first time without having got informed about the current local peculiarities, you will be surprised by the remarkable quantity of beauty and apparel stores: they highlight the utmost attention paid by South Korean people to aesthetic and appearance. Minitz, a casualwear brand for women which conquers the feminine character through exclusive pastel colours, natural materials and neat lines actually arose in 2009 from this passion for look.

The intrinsic refinement of femininity is aimed at comfort with wonderful results – jersey over volumes and structured silhouettes that express genuineness and elegance with comfort. The new fall/winter collection features wonderful artworks that distill the free and independent spirit of all the women and create a delightful elixir that makes every dream come true.

Minitz is sold in Japan and all over Europe, where it regularly takes part in fashion events in Italy and France, boasting the collaboration, in the second half of the year, with a designer operating in Paris and it plans to expand its business in the U.S. and in China starting from 2016.

Whether it is Orient or Occident, everywhere the South Korean brand wishes to charm with its unique and unconventional style, suitable to every character and then extremely versatile. The Oriental charm relives through the creations that propose a contemporary look also perfect for an Occidental woman who is a citizen of the world and loves moving freely. Practical chic: a wonderful oxymoron that becomes reality.

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