Bantu Wax: Real Beachwear from real Africa
There are, like for everything else, some pros and some cons about globalisation. One of the pros is, without a doubt, the fact that the map of fashion has changed dramatically over the course of recent years. Far from being restricted to the four fashion capitals of Paris, Milan, New York and London it has now evolved into a much more inclusive, variegated, interesting and exciting chart that spans across the entire planet. As proved by Bantu Wax, an extraordinary label of “real beachwear from the real Africa”. It offers a series of amazing products, including men’s and women’s beachwear, bags, towels and other beach accessories, surfboards and books on surfing in Africa. Everything is inspired by the rich African textile tradition and African surf culture and is sustainably and fairly Made in Africa by Africans. The retail strategy is also very innovative as its first store opened on Virage Beach Break, a surfers’ paradise near Corniche in Dakar, soon followed by another store in Cape Town.
