Beachwear for the vibrant ones
Òkun: a celebration of Africa
“For the vibrant ones”: this is the unashamedly direct motto of Òkun, the London-based beachwear brand that draws its inspiration from an authentic pan-African spirit without ever falling into the trap of contrived stereotypes and stale tropes.
A motto that appears evident in its men’s bright coloured patterned beachwear, with some styles also available for kids, and short sleeved linen shirts.
The vibrancy of the colour palette and of the prints is absolutely irresistible and communicates a truly contagious positive energy. Because Òkun is for the “for the ones who draw energy from exuberance and embrace discovery through travel. For the ones who never lose their sense of style or the good times”.
Available for purchase on the Òkun website and at Browns and Matches in London, at Galeries Lafayette in Paris, United Arrows in Tokyo, Alchemist in Miami and selected hotels and beach resorts in Mauritius, Jamaica, Ibiza and Mykonos.
by Peppe Orrù
