Bread&&Butter by Zalando: vividly contemporary vintage charm for an impromptu context.
From August 31st to September 2nd, get ready to be overwhelmed by an unparalleled emotional experience at Arena Berlin, thanks to the third edition of Bread&&Butter by Zalando – The Pop-Up of Style and Culture.
What will open tomorrow as an incomparable urban experience will involve visitors and all their five senses, where they’ll be able to pre-purchase advanced customized products through the “see now, buy now” system, and where workshops, pop-up shows, debates, and a top-level musical line-up will be presented, along with the participation of leading figures in contemporary culture, and the best street food in Berlin.
Some of the most important names, such as Adidas Originals, Carhartt WIP, Converse, Nike, Puma, Reebok, The North Face, Timberland and House of Vans, promise gutsy and unforgettable spontaneous emotions that recall many brands from the ’80s and’ 90s.
By Sara Baroni