Chic Shangai
- Consumer sentiment: China’s economy grows by 6.9%
- 1,210 exhibitors from 21 countries and regions at CHIC in March
- Premieres: Polish Investment and Trade Agency promotes “Fashion from Poland”, International Fur Federation presents 8 companies from 6 countries
- Business Inside: CHIC fashion shows, seminars, CHIC TALK
- Implemented intensive visitor marketing for all retail concepts
1,200 national and international brands are expected to be present at the March edition of the Chic exhibition in Shanghai. The most important and significant event in the fashion industry will take place from March 14th to 16th, 2018 on an area of over 100,000 square meters in the National Exhibition & Convention Center. The Chinese economy has seen an exponential growth. There are more millionaires in China than in any other country according to a McKinsey study, and it is expected that in 2025 44% of purchases in the luxury sector will occur in there. The organizers have noted the importance to buyers of the eco-sustainability and quality of what the event proposes and have moved in this direction in selecting the exhibitors. The area dedicated to young designers has also been extended and renewed, along with the retail sector that focuses on the concept of lifestyle and exclusive and creative brands, while multi-brand stores and boutiques have become co-operation partners for the fair.
An opportunity to experience the entire fashion universe firsthand, all under one roof, with seminars and workshops on trends, while the VIP Buyers’ Lounge, in the Fashion Journey area, is designed as an ideal meeting point for exhibitors and visitors.
