Choiboko
Seeking innovative digital design.
With the motto – “fashion not only dresses the body, but the soul” – Korean designer, Choi Boko, has been in the fashion industry for over 40 years. FUN&樂, the showroom and location where his stylistic research is born and nourished, is where Choiboko constantly develops new print techniques, as well as new techniques for processing fabrics, always creating innovative textures and an exceptional blend of colors.
In fact, Choiboko distinguishes itself through the conception of elaborate objects of interior design, decorated with surrealistic motifs. This uniqueness has led the brand towards asserting itself in the international market – not only in fashion – and especially in the Middle East and Europe, where its products are sold in 24 outlets in 7 different countries.
So, with his bold mix of colors and original textures, that seeking what is new, is exactly what makes Choiboko celebrated in the fashion industry, allowing for an effective communication with new generations through digital expedients.
