Couture in Action Swarovski
Swarovski announces
#athleisurebeats.A new, exciting project dedicated to Summer 2018
A creative collaboration between the famous Austrian company and 14 major sports and leisure brands, with some of the most prestigious and renowned names of the lounge-luxe and action couture, is reinvented in an ‘80s and ‘90s hip-hop style with a new sports-luxe look and an urban and contemporary attitude, characterized by a constant quest for detail. The Athleisure collections range from rétro-sportswear, to bling-blitzed, and gang-culture-inspired motifs. The brands that have takenpart in the collaboration with Swarovski for these new, exclusive collections of clothing and accessories, embellished with sparkling crystals are: Caraa Sport, Juicy Couture, Ultracor,Kappa, Nokaoi, Roxy, Victoria Sport, Pretty Ballerinas, Munich,Marc Cain Sports, Mizuno, Holster, Mariam Seddiq, and Prsr.
From sneakers to glasses, from crop tops to sweatshirts, from sweat suits to exclusive jumpsuits, as well as jackets, shirts, shorts and much, much more. The new Athleisure Collections, in collaboration with Swarovski for spring/summer 2018, were presented with a video in New York, which has been online
since February, where young talents from the X-Factory dance school and the Chicago Multi-Cultural Dance Center gave life to exciting choreography by Shay wearing the superb, sparkly #athleisurebeats style. With dancers from different ethnic backgrounds, the young dance company is a melting pot of cultures, a symbol of the search for reconnection, integration, and community. The result is a brilliant dance-off with a strong,
inebriating energy. On the wave of an active lifestyle without forgetting a kind of glamour that allows you to be free and active, dancing has always been a splendid example of a dynamic, cosmopolitan expressiveness.
