DO YOU: a feminist stance by Puma and Cara Delevingne for the Spring/Summer 2018 communication campaign
The need and push for a increased collective commitment to improving women’s standing in the world is becoming stronger and stronger. As reflected, among many other things, by the fact that an increasing number of brands are taking a stance through motivational communication campaigns aimed at inspiring women’s self-confidence.
The commitment of Puma Women in this area is perfectly epitomised by the DO YOU campaign, whose powerful mantra aims to push women to live their lives without apologies and restraints, magnificently confident and secure thanks to both individual and society acceptance.
Chosen because of her recent commitment and incitement to change, the model, actress and activist Cara Delevingne is the brand ambassador for the Puma Spring/Summer 2018 campaign shot by Cass Bird.
Among the key seasonal pieces, the new Muse Satin sneakers stand out because of an original sophisticated design and construction characterised by geometric lines, slip-on construction, IMEVA midsole and luxurious colours for the satin uppers.
By Sara Baroni