Dockers 30th year: travel, adventure, ‘Casual Friday’ and contemporary total looks.
There is a institutional date for the birth of ‘Khaki‘, 1846, official uniform adaptable to hot weather conditions, best required for travelers and adventure.
In 1986, Levi Struss launches the brand Dockers, items and pants designed in the name of ‘Khaki’ spirit’,for different usage occasions: work, weekend, dress and playing golf .
Thirty years later, Dockers continues with the original and ‘Khaki ‘ spirit of adventure, innovated in total looks that suit any occasion, jackets, shirts, outwear, knitwear and accessories.
The celebratory campaign ‘ Yes , they’re Dockers ‘, shooted by american photographer Brian Kuhlmann, underlines the way the brand has evolved in recent years, from more slim fit, modern style, innovative fabrics.
It is with the spread of Dockers worldwide that in 1992 was founded the ‘Casual Friday’, with a relaxed dress code in the office for every Fridays.
In the 30Th anniversary collection, edited in its color par excellence, khaki , double-breasted trench, saharan, jacket s, shirts , shoes and handbags multifunctional, and, of course, the famous pants.
