Excellent performance by Yclù, the children’s fashion brand
Thanks to the irresistible growth of the directly-owned brand Yclù, which produces 2.5 million items per year, the turnover of Gruppo Fratelli Casillo reached in 2015 the threshold of 35 million euro with an increase of 18% compared to 30 million in 2014.
The company, which in 2016 plans to hold on to the targets already reached since Yclù debut three seasons, is developing new distribution strategies and has set up a new retail project. The strategic plan developed by the company management is divided into short and medium term goals and includes creating a retail network of stores selling all the Gruppo Fratelli Casillo brands, i.e. To Be Too, Gaialuna, Ronnie Kay and, needless to say Yclù. The first step will be the opening of two flagship stores, characterized by modern display concepts, in Milan and Naples.
From an exquisitely fashion point of view, the trade marks of the Yclù collections have always been playing with bon chic bon genre style, giving a personal and lively touch to the more serious garments in the wardrobe, trying to express your own identity through contrasts. The 1980’s fashion revival trend, when the key word was “to dare”, is more and more obvious in the A/W 2016 collection for girls. Within this context, Yclù finds its ideal style expression mixing and combining seemingly irreconcilable styles, weights, colours. But with a little bit of good old fun, everything is possible. The new collection has many new themes including ‘Graffiti back to the future’, which fully represents the legacy of the wonderful 1980’s, but no longer in full colour but in black & white. Within the ‘Optical’ theme, the juxtaposition of large houndstooth patterns with romantic roses expresses all its fun-filled edge thanks to unusual colour combinations in shades of aubergine for a 100% contemporary look.
