Fashion Revolution
For a fashion industry that respects individuals, the environment, creativity, and profit in equal measure, towards a more environmentally sustainable future.
On April 18th, Milan Fashion Revolution addresses counterfeit fashion with a performance by Tiziana Di Masi who, in her shows, has always approached major issues concerning our society. The location in Piazza San Fedele has been offered by the “Fondazione Near”, which supports B.LIVE, a project that, through creative processes, involves children suffering from serious chronic illnesses. Filmar, sponsor for the initiative, will be present along with Filoscozia with infopoints and the Cottonforlife project. Other virtuous realities from the ethical and innovative fashion sectors will also be present: Orange Fiber, Cangiari, Auteurs du Monde, Bonapace. Fashion Revolution is a movement that has been diffused across 78 countries worldwide, and was founded in 2013, following the collapse of the Rana Plaza textile production center in Bangladesh. One among several of the reasons that caused the tragedy was a cut in building maintenance expenses, which were necessary, in order to meet the ever increasing demands for low-cost garments and “fast-fashion”. The purpose of the organization is to educate and sensitize the final consumer towards purchasing fashion products with a responsible awareness of the human and natural resources involved, today exploited in a manner that is no longer sustainable. The fashion industry appears to be the second most polluting industry in the world, after the oil industry. The revolution must start in schools, so the next appointment will be April 22nd for the students of the ITCS Primo Levi in Bollate, Milan, which will organize a Swap Party. On May 6th, at the Liceo Pigafetta, three topics will be addressed: a debate on the concept of revolution and its positive movement towards change; a thematic itinerary where, through a pair of jeans, the relationship between fashion, and the natural resources involved in the production chain, will be discovered – with the launch of the socially aware campaign, #WhoMadeMyClothes?; and finally, a creative workshop on how to value and use materials considered waste.