Filmar, Egyptian cotton and sustainability at Expo Milan 2015
Exciting times for Filmar’s Cottonforlife initiative, introduced and discussed at Expo Milan 2015.
To promote the sustainability of Egyptian cotton: That’s the mission of Filmar Cottonforlife initiative, which was recently presented and discussed at The Waterstone, the Intesa San Paolo space at Expo 2015. The presentation took place in front of a distinguished audience, which included representatives of all major textile and fashion groups as well as stakeholders and promoters. The initiative was illustrated to the Expo audience by its very protagonists: the story, which was developed based on the 3P concept – People Planet Profit- showed how sustainability has now become an essential component to add ethical value and quality to products, a key turning point for business. The event ended with a roundtable tackling the social responsibility of business, a debate that highlighted the validity of the CSR model proposed by Filmar, which also invests in sustainability policies as well as product research and innovation to increase the company’s competitive edge.
