Giorgio Armani: new Advertising Campaign

The Giorgio Armani Spring/Summer 2018 advertising campaign was shot in Paris by Sarah Moon.

Photos with a pictorial effect –  where brushstrokes of light, color, and movement are loaded with emotion – transform clothes, accessories, and gestures into fields of energy. This season, Giorgio Armani has chosen an undisputed talent of the camera lens. One who is capable of creating images that are both poetic and powerful. Models  Daga Ziober and Simon Nessman are portrayed in soft-focus against abstract backdrops, captured in dynamic suspended poses. The effect is ethereal and evocative. Each photo is a painting. Full of life. Authentically timeless.