Go for Good, for responsible fashion

For the past 12 years, the Galeries Lafayette has  selected the best designers who, with their works,  contribute to developing the city and improving the environment . Brands that vibrate with society and the air of the times that has, unfortunately, been recently weighed down. Fashion, which is the heart of the identity of the famous Galeries, has become one of the most polluting industries on the planet. Increasingly more accessible, plentiful and rapid, it oftentimes has undesirable social and environmental consequences. This reality is anything but a fatality: people, businesses, and governments invent new forms of more respectful production, distribution, and consumption. The Galeries Lafayette has been participating in this transition for years, through concrete and responsible actions. Today, the Galeries, which hopes to continue and delve further into this initiative, has launched GO FOR GOOD, offering the French audience more sustainable and durable products because the search for style is also a search for good sense. GO FOR GOOD is a movement that is relational, creative, and committed to a more responsible commerce. This initiative aims to accelerate the positive actions implemented by the Galeries Lafayette and its six brands, opting for a transformation in commerce from the perspective of a logic in progress. Advocating a sort of creation for the common good, GO FOR GOOD responds to the growing request for transparency that its clientele expects and promotes, repositioning  the Galeries Lafayette brand with a mission that makes what’s beautiful, good, and correct accessible to many. Faithful to its role as a “maison of brands” and a trend setter, as of today, the Galeries Lafayette has selected products from its catalog, but also 400 other participating brands from the world of fashion and accessories , beauty lines, home, and costume jewelry, without neglecting gastronomy. A selection that combines style and social and environmental responsibility, based on specifications that make it possible to identify products, with regard to classic production in terms of environment, development, or the support of French production. These products will have precedence and be well-displayed in special areas throughout  the stores of the chain, while an area of ​​300 square meters of the Parisian headquarters will be set up on the second floor of the store. Besides Stella McCartney and Adidas by Stella Mc Cartney, other  brands involved include Katharine Hamnett, Bethany Williams, Phipps and Vyner Articles, in addition to the brands owned by the Galeries. From September , more info in : goforgood.galerielafayette.com