Gucci Men’s Tailoring Prefall 2017
The Gucci Men’s Tailoring Prefall 2017 advertising campaign, outbound on May 18th, is set in Rome, at the ancient Santa Maria della Scala Spectrum Pharmacy, now converted into a museum, and at the Cascianelli Library, rich in ancient volumes and retrò atmospheres.
The models of the Pre-Fall 2017 collection are portrayed by photographer Ari Marcopoulos, surrounded by potions and solutions of ancient remedies, historical books, frames, and art pieces.
<Barbara Tassara>