HYOSUNG, the world’s largest producer of elastane, announced the launch of a new integrated global campaign for the brand creora®
The innovative campaign uses water as a creative element to illustrate the limitless potential of creora® in terms of shape, functionality, flexibility, movement. Flowing water, which recalls the creora® wave logo, wraps the body evoking the idea of invisible energy and freedom of movement and highlights the fibre ability to stretch to unthinkable extensions, hence the motto ‘Stretching Beyond’.
The creora® campaign focuses on specialty fibres designed to increase fabric comfort and performance in line with macro industry trends in terms of colour, compression, fit, lightness. The collection comprises of creora® Color+ elastane for darker and more intense tones and greater colour solidity; creora® eco-soft for low temperature printing and finer, softer, lighter fabrics; creora® Black, a black dyed elastane, for greater flexibility with no grin-through effect; creora® highclo™ for spandex ultra-resistant to chlorine. “Further investments in products, technology, activities, services are expected in 2016 in order to offer added value to our direct and indirect customers with the objective to increase the recognisability of creora® brand as a world leader in the field of elastane” revealed Hyosung president Kim.
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