The Jeckerson Junior license goes to Gruppo Casillo
The two companies have signed an agreement for the production and distribution of the new born, baby and junior collections
CARLO MICHELE CASILLO A.d. del Gruppo Casillo
The new license will be officially launched with the Spring/ Summer 2017 collection and be presented at the next edition of Pitti Immagine Bimbo with a dedicated event when the new collections will be illustrated by the two most influential kids fashion bloggers of the moment, Simona Mazzei and Mimina Cornacchia, at the Jeckerson stand from 10.30 to 13.00 on June 23rd. The two bloggers, supported by little helpers, will give valuable tips to create the perfect look and outfit for every occasion of daily life, suggesting the most well-chosen combinations of colours, patterns, fabrics, giving different interpretative keys to the mood of the season, picking items that will be authentic must-haves. A useful guide that will help the participants to the event to make a more aware choice and purchase thanks to the bloggers’ ideas and insights. And that’s not all: the most original look will be photographed and published as a preview on the social media pages and blogs by Mazzei and Cornacchia, a welcome gift for all the “kids fashion addict” moms and fans of Jeckerson. Beyond the important Florentine initiative, after the Jeckerson/Casillo agreement, the Jeckerson Junior collections, in line with the main brand, will include total looks for boys and girls aged between 9 months and 16 years. The collection, with a chic and sporty casual mood, will resume the iconic themes of the brand, like the use of patches and the nonchalant use of colour, reinterpreted thinking about children. Expressing complete satisfaction with the agreement, Gian Maria Argentini, CEO of Jeckerson Spa, said: “We are delighted to be able to count on the support of such a partner specialized in the development of kidswear and to carry out this new project aimed to extend the lifestyle of a brand that, thanks to its casual and sporty attitude, lends itself particularly well to a suitable reinterpretation for children”. On his part, Carlo Michele Casillo, CEO of Gruppo Casillo, commented: “We are proud of this new partnership that will enable us to offer our customers an even more extensive and diverse array of styles and proposals. With an established and very strong brand awareness in Italy and now rapidly expanding internationally, Jeckerson represents for us a great opportunity”.