“L’Amore Cucito Addosso” campaign

Maison Signore

inaugurates its new couture service and launches its “L’Amore Cucito Addosso” campaign, aimed at attracting youths to the world of sartorial craftsmanship.

Craftsmanship and innovation have lead to the creation of entirely “Made in Italy” bridal dresses.

Craftsmanship and innovation, fine silks, French laces, and the skilled hands of head seamstresses. These are the elements that characterize the new couture service for Maison Signore – one of the most popular Italian companies in the bridal fashion world – operative since yesterday in its showroom in Caserta.
For the inauguration of its couture service, prototype labs, and new style office, the company, which is sector leader in the handmade production of bridal dresses, launched its “L’Amore Cucito Addosso” campaign, aimed at attracting youths to the world of sartorial craftsmanship.
With over forty years of activity in the bridal dress industry, and over two thousand square meters of showrooms among its ateliers in Naples, Aversa, and Caserta, four collections, and more than two hundred different models of bridal dresses created every year, the company has become a reference point for the industry and, today, its dresses are found in the most important of showrooms in Europe, the United States, and the Far East.
Since 2014, the company has enriched its proposal by adding to the Signore Excellence and Victoria F collections, which have brought success and made the Maison famous, the “Seduction” collection, created from a partnership with Valeria Marini and, by the end of 2015, had completed its proposal with the Enzo Miccio Bridal Collection, designed by the most well-liked Italian wedding planner.
“The garments by Maison Signore”, states its Managing Director, Gino Signore,
“are entirely “Made in Italy” and created strictly by hand by expert seamstresses and embroiderers. Its new couture service, which I like to call the creativity and innovation lab, is worthy of the greatest names in international fashion, not only in terms of quality in the equipment and in the professionals involved, but also because of our passion for high quality and our obsession for detail.”
“The campaign, “L’Amore Cucito Addosso”, continues Gino Signore, “was created because we strongly believe in quality craftsmanship and in the “Made in Italy” brand. We are confident that these can represent a great opportunity for employment and a personal and professional growth for youths.
“Our short-term goal is to be able to continue to grow, while giving rise to a new generation of creative individuals in the industry and new tailors and seamstresses. This is why we would like to create a haute couture school in the coming years, with the objective of training a new generation of artisans, conveying savoir-faire, and preserving the culture, techniques, and passion for sartorial art.
As an Italian fashion house that truly believes in the “Made in Italy” brand and produces all its collections in Italy, I feel a moral obligation to defend our heritage, our savoir-faire and, in doing so, transmit it from generation to generation.” The company is reinforcing its research and development and prototype production area. In fact, its garments will be even more adaptable to both the body of the wearer, as well as the situation in which they are worn. They will be able to be separated through zippers, and creativity and comfort will become the keywords for this project. The concept of uniqueness is so predominant in the collections that the brand allows its clients to express their own personality well beyond what fashion houses normally offer. In fact, the client can request a personalized garment and make it unique by selecting specific fabrics, materials, and precious stones. Impalpable, sophisticated, aristocratic, these are the fabrics used by the Maison. Therefore, Maison Signore still further becomes a company with an avant-garde couture service that combines the most advanced management technologies with sartorial and embroidery traditions, which distinguishes us worldwide. An on-site tailor shop. Through a top window, you can watch the designers while they create, along with our head seamstresses at work.
“There is no future for fashion if new generations of tailors and seamstresses are not formed. Tradition and quality are values of the “Made in Italy” brand that make the difference and that must be preserved.”