Lapo Elkann involved in every detail of the Italia Independent
“As a creator, I have always put the focus of the various projects on customization as well as tailor made packaging that embodies, in my opinion, true luxury,” says Lapo Elkann, president and artistic director of Italia Independent.
“It is in this view that I imagine and designing unique objects that can give pleasure and satisfaction to customers. I like that they really come from me and are distinctive. ”
Italy Independent has been conceived for independent people, lovers for fashion and design, for the ‘Made in Italy’ reinterpreted on an international scale.
And for the first time, Elkann revolutionizes how to conceive the eyewear, so that everyone can really customize their frame by applying different fronts that completely transform the shape, adapting it to the occasion’s mood.
This is the basis of the Me, Myself & Eye project.
Produced with an unprecedented material, Mdecor, made with the historic Italian company Mazzucchelli 1849, the world leader in the plastic eyewear industry, born to be lightweight, rich in chromium possibilities, fantasies and shades. Each frame, with flex lenses, has three interchangeable front and rear masks, both for sun and vision versions.
On the occasion of the 60th anniversary of the Fiat 500, Italia Independent also tributed to the car two rounded models in two bicolor variants inspired by its ‘Neo Retrò’ design.
Two collaboration, one with Hublot, third limited edition of sunglasses (Classic Fusion and Big Bang models) that are lightweight and durable, with a laser logo, and with Adidas Originals that combine tradition and innovation, street style culture, geometric forms, technology, all in a frame.
All the lines are on sale globally and internationally at Italia Independent boutiques, on the online platform, at the best optical and fashion stores.