LeBebé returns to Vicenzaoro
Attending the international jewellery trade fair was a return to form for Lucebianca, the company specialized in highly emotional jewellery for moms and their baby
Lucebianca, leading Italian goldsmith group founded in 2006, is back after three years with its brand leBebé to Vicenzaoro, the international jewellery show held during the last week of January. An extremely interesting and significant return for the company that has given birth to an authentic universe dedicated to the “Mom System”, with its highly emotional jewellery for moms and their baby. Everything kicked off from a stylized outline in the shape of baby boys and baby girls, a simple element that became a quick success, and rapidly turned leBebé jewellery into relished must-have items. More than a jewel, in fact, this is a real concept: membership of a world that is made of the care and love that only a mother can give. The next step was the creation of leBebé Prime Gioie, presented last year at Baselworld, where this time the protagonist is a child. Always inspired by the silhouette of the baby boy and baby girl, leBebé Prime Gioie are Mother’s jewels that become baby’s jewels: a collection of mini accessories to remember the important moments of their life, like their baptism and their first birthday. A playful and cheerful universe that is full of affection and deep values at the same time. The natural conclusion of this path is to trace back the origins of this bond, its birth: pregnancy. For the sweet time when mom is expecting comes leBebé Suonamore, the first jewel of the collection: a pendant in the shape of a dummy that wants to cherish every second spent together with the “baby bump”, emitting a melodious sound that protects the tiny one during the first nine months. As to the fair in Vicenza, one can hardly say that the return of Lucebianca has gone unnoticed, thanks to the original and dynamic concept it used to mark its presence: ten models, who wore softly coloured and ethereal dresses, with a bon ton flavour, departed from leBebé stand to walk along the central corridors of the hall, all day. Some models showed off their “bumps” while others pushed elegant vintage prams, strictly wearing leBebé jewellery, to celebrate the world of motherhood. All visitors were fascinated and impressed by this “angelic” catwalk, capturing it with photos and videos.
