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The exciting Fendi pop up store at Selfridges in London

Fiori, fiori e ancora fiori da Flowerland, l’incredibile pop-up store Fendi da Selfridges in Oxford Street

Making of_Fendi bottled flowers - available exclusively at Selfridges

 

Flowers, flowers and more flowers at Flowerland, the exciting Fendi pop up store at Selfridges in Oxford Street in London.

Leather and plexiglas blossoms bloom on the iconic Peekaboo, 2Jours and 3Jours bags created in collaboration with the internationally renowned Japanese flower artist Azuma Makoto, who shares with the Italian luxury brand values like daring experimentation and the most incredible know-how.

On sale a collection of limited edition handmade floral collars and a series of Fendi European exclusives for Selfridges like a Mini Peekaboo Flowers and a 3Jours Flowers, both in summertime vibrant red, and a lovely Backpack Flowers .

Also available a series of Strap You accessories that can be customised with a unique stamp, made especially for this original project. Flowerland is in the Designers Galleries section on the second floor at Selfridges in London until the 19th of June.

SELFRIDGES EXCLUSIVE_SS16 Fendi Flowerland Mini Peekaboo with flower motif_-ú3200

SELFRIDGES EXCLUSIVE_SS16 Fendi Flowerland 3 jours in red_-ú1400

SELFRIDGES Fendi Flowerland Backpack_-ú1,630

www.fendi.com

www.selfridges.com