• Share

The bridal market is on the rise

As confirmed by the data provided by the Sì White Carpet Sposa Italiana Collezioni trade show

According to a forecast by Global Industry Analysts, the global turnover of the bridal fashion market in 2020 is going to be € 68 billion. The spotlight is on the digital front and, in particular, on new purchasing behaviours as 88% of future couples search online for wedding information and ideas and 54% use the internet to identify suppliers. Companies must therefore take care of their online positioning and visibility, because the internet is the “place” where couples-to-be look for suppliers, find information about quality, verify customer satisfaction levels. More positive signals for the current year thanks to the “Meghan Effect” thanks to Meghan Markle, the wife of Prince Harry and the new Duchess of Sussex. Also, after the success on the Sì White Carpet by Sposaitalia Collezioni catwalk, the collaboration between Bellantuono Bridal Group, the historic brand from Puglia in Italy, and the designer Efisio Marras continued with the presentation of the capsule collection at the Circolomarras space in via Cola di Rienzo 8 in Milan.