Mercedes-Benz Fashion Week Istanbul
GLAMOUR IS IN THE AIR
New proposals for next Fall-Winter from Mercedes-Benz Fashion Week Istanbul.
A breathtaking skyline, interrupted by ancient minarets or modern skyscrapers, neighborhoods where crafts shops and small traditional inns casually alternate with international luxury stores and trendy restaurants. All this is the magic of Istanbul. A city that is a crossroads of cultures and where tradition and modernity, history and urban dynamism come together. And it was within this picture that Mercedes-Benz Fashion Week Istanbul was held, as usual, in the futuristic Zorlu Performance Arts Center, organized by the Istanbul Ready-Made Garment and Apparel Exporters Association (IHKIB). The event fully presented the reality of Turkish fashion through collections for next Fall-Winter and a program that was not only replete with fashion shows (about 40 in all), but also with presentations in showrooms, meetings with designers, conferences on various aspects of the textile market, and workshops. To confirm the constant growth of this platform that, season after season, becomes more interesting on an international level, was the influx of visitors: an average of 5,000 per day and, above all, the presence of more than 100 buyers from more than 20 foreign countries. The most prestigious included Saks Fifth Avenue Dubai, Printemps Paris, Harvey Nichols Qatar, and Liberty London. The woman presented on the runway was bold, modern, self-confident, and feminine. A woman who lets herself be tempted by sequins and transparencies, by important shapes and modern experimentations, by classic evergreen elegance, and by sporty and street style contemporary contaminations. Many of the runways were illuminated by the glamour of vibrations from the 70s and 80s (Ozgur Masur, Sudi Etuz, Eda Gungor), while others were more devoted to romanticism and pure elegance, such as Mehtap Elaidi’s and Asli Filinta’’s. In line with the theme followed for several seasons in promoting new talents, emerging designers amazed everyone with avant-garde collections, such as the W-S-M, or with more colorful and rebellious ones, as was the case with DB Berdan’s street fighters. The MBFWI is a multi-faceted and very interesting platform that is in constant grow. Definitely a new hub that shouldn’t be missed by fashion professionals.