Milano Unica brings forward to July the dates of the A/W 2018 edition
From next year the dates of the autumn and winter edition of Milano Unica will be brought forward. In order to meet the needs and requests from the market and from many exhibitors, the Milano Unica ad-visory board decided to reposition the show by bringing forward to July the edition that previously took place in September. The new dates mark a significant new beginning in the gradual affirmation path already begun during the last edition when high end positioning was one of the many new develop-ments. “The decision to move forward the dates is a rapid response to the changes that the fashion world is experiencing, even though it will not be easy for companies to present their collections two months earlier than usual”, said Ercole Botto Poala, president of Milano Unica.
