Milano Unica Looks Towards the Future
Deluxe quality, technological innovations, and new strategies for the textile and accessories industry.
The 24th Edition of Milano Unica looks towards the future. More technological and modern. Global. In the pavilions of the Fieramilano Rho, where the new layout has been completely renewed, visits are supported by a new interactive APP that allows you to view a map of the exhibitors and their exact positions. In addition, from the need to communicate with the world through multi-functional channels, Milano Unica offers MU365: an interactive platform reserved for select clients, capable of creating a one-to-one contact with exhibitors, every day and anywhere on the planet. Companies will have the opportunity to promote themselves within this platform, expanding their traditional trade channels. Looking towards a future that will require a reinterpretation of marketing and distribution strategies in fashion, Milano Unica anticipates its dates, in order to benefit the high-end fashion industry and favor capsule collections that can respond to various markets and targets. In fact, the next appointment for this fair is set from July 11th to 13th.
