” Moreschi. Italian Footwear between Art and Craft” told in a book.

Moreschi celebrates 70 years in 2016 , manufacturer of superior craftsmanship footwear, with an annual production of about 250,000 pairs of shoes.
For the celebration, a book comes out  ” Moreschi. Italian Footwear between Art and Craft.”  published by Rizzoli and edited by Cristina Morozzi .

Among the pages illustrated with fascinating photographs of putting in practice the passion for quality and Italian craftsmanship, the secrets of the masters,  and the cult of beauty and excellence of Mario Moreschi firm and family born in Vigevano in 1946 .

Handmade shoes perfect in details: to produce Moreschi shoes are required from 250 to 300 manual steps .

Tradition and innovation coexist to meet the needs of the market flows and consumer tastes without altering the refined qualitatively demanding aesthetic, the precious materials, the comfortable fit.
A success enclosed in a book, the story of a family and of a mission now present in 40 flagship stores and in 85 countries in the world.

Fotogruppo di famiglia : Francesco, Gianbeppe, Mario e Stefano Moreschi