Swarovski: Spring/Summer 2018 New Perspectives
by Giulia Bulgarelli
The innovations of the famous Austrian brand capture the mood of the moment in a constantly changing world
Spring/Summer 2018 according to Swarovski focuses on four New Perspectives trends: ‘Gang Star’, ‘No Normal’, ‘Hacked Nature’ and ‘Spell Bound’. ‘Gang Star’ tells of the hard look of urban landscapes inspired by hip-hop culture and by gangsta-rap where Skull Flat Back is a perfect match for the most daring styles and Crystal Iridescent Blue Pearl underlines a dynamic unisex streetwear. ‘No Normal’ interprets the revolution of values in which old categories are marginalised in favour of diversity in view of more inclusive visions. In the Chris Bangle Designer Edition range the new Tilted Chaton, Tilted Spike and Tilted Dice Fancy Stones are suitable for pendants, rings, earrings, elaborate textile creations while Pyramid, Square and Flat Back Base from the Square Family range offer endless variations for surface effects. Sustainability, as well as technological advances, continue to be at the heart of design thinking process. ‘Hacked Nature’ is the fusion of opposites where hyperreal shapes and colours are mixed with nature-inspired silhouettes. The range of Shiny LacquerPRO effects is added to the nature-tech hues of Shimmer. A world of magic with a dark, baroque, fascinating opulence lives within ‘Spell Bound’. The extraordinary brilliance of the scaly surface of Crystal Galuchat is unlike any other while the Baroque Bead pays homage to grandeur with sublime crystal details and Baroque Mirror Fancy Stone presents brands new shapes. Illusions, designed by Chris Bangle for the Swarovski Designer Editions, the loose crystal elements range launched in February 2017, is the result of original and evocative interpretations of crystal geometry. The three shapes, Tilted Dice, Tilted Spike and Tilted Chaton, are miniature masterpieces that projects a feeling of volume, space, dimension.
