A new showroom in Milan for Linea Marche, in the name of heritage and creative recycling
Constantly present in Milan in always important and prestigious locations, Linea Marche SpA opens its new showroom in the heart of the new fashion district. A new location that symbolically encloses more than 40 years of business activity of the company from Ancona, Italy and that brings out the best of the collections by the likes of Vic Matié, O.X.S. and Rubber Soul.
The new showroom is located in an important building in Via Archimede 6 in an area that has recently become the new fashion hub in Milan. The space is characterized by its linear “coté”: a large room spread over an area of more than 400 square meters distinguished by high impact architectural and design elements. The furnishings and lighting, for example, are made entirely of recycled materials: steel plays with white wood while surfaces partially covered with metal plates create an overall neutral and streamlined ambient unified by elements with a more industrial matrix like lamps and woods. “After having consolidated in recent years in the domestic market, we felt the need to confirm our presence in Milan with a container capable to reflect our more intimate and historical identity” said Renato Curzi. “The result is a space that speaks about us. The project was followed by Valentina Curzi, an interior designer and the second of my daughters, who knew how to skillfully combine materials and structures from our archive and to develop their functionality. She created a strong impact mix in the name of a unique creative recycling spirit in absolute harmony with the DNA of the company, whose mission is to create products with an unmistakable identity, Italian in spirit and know-how but international in terms of appeal”.
Renato Curzi , C.E.O. del Gruppo Linea Marche e Silvia Curzi, art director Vic Matié