No Ka ‘Oi: much more than yogawear
At first glance NO KA ‘OI seems just a brand specialised in yogawear. But, as a matter of fact, the label launched in 2014 offers much more as clearly apparent not only in the choice of a name that means ‘the best’ in Hawaiian, but also the choice of the words ‘action couture’ to summarise what the brand is all about. “NO KA ‘OI is designed for fashion-forward women who are unwilling to compromise on style when dressing to practise yoga” reveals the brand, adding: “But NO KA ‘OI is not just about yoga, it’s about a way of life”. A way of life that seamlessly and confidently moves from the yoga studio to meeting up with friends and to other leisure time activities. Designed in Italy and inspired by the uniqueness of the Hawaii archipelago, NO KA ‘OI is high performance fashion-forward sportswear/streetwear for women who only want the very best. High impact graphics and a strong use of colour are some of the strongest characteristics of the highly desirable Autumn/Winter 2016 collection.
