Persian Fashion

A room crowded with fashion press and professionals at the Four Seasons Hotel in Milan welcomed Dr. Sedghamiz, the CEO of Persian Idea, an innovative ecosystem for the development of the Iranian fashion industry. The initiative presented its development project that aims to open a new range of projects and collaborations between Iran and the international fashion system, with Italy as its very first stage. Three main values ​distinguish the new initiative: a wide-ranging approach to fashion that involves all dimensions of lifestyle; the support and promotion of young talent and a vision of creativity as a means of overcoming divisions bringing mankind back to the focus of its human dimension; and, last but not least, the commitment to eco-sustainability. Persian Idea begins its journey in Italy. After its debut in Florence, where it presented the Spring/Summer 2019 collection at the 94th edition of Pitti Uomo 94, this year it plans to open a showroom in Milan, to be followed by another showroom in Paris.

www.persianidea.com