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In Florence, at Fortezza da Basso from 11 to 14 June 2019, with its 96th edition, Pitti Uomo celebrates thirty years of anticipation of men’s fashion and lifestyle collections.

More than 1,220 Italian and international brands present the news of the next Spring-Summer 2020, along with special events such as the exhibition ‘Male Fashion Short Novel’ at the Museum of Fashion and Costume at Palazzo Pitti, (visible from 12 June to 29 September 2019), curated by Olivier Saillard; the special fashion shows of Givenchy, Salvatore Ferragamo, Sterling Ruby, MSGM, Marco De Vincenzo.

The Pitti Special Click’ is the theme that accompanies the edition and makes the fair spaces sparkling, subdivided into macro themes. The traditional Central Pavilion rereads luxury and tailoring and hosts interesting Pop Up Stores. The contemporary style is analyzed in the area of ​​Touch! and Futuro Maschile, and the guests of Make The New Makers who value the new generations of artisans. The gritty soul of Unconventional welcomes the avant-garde of luxurious streetstyle; sport-tech and youth cultures are in the Outdoor pavilion, L’Altro Uomo, I Play, Urban Panorama and My Factory.

As the main dress-code is ‘Club House attitude’ styled by the Cuban charm that pervades clothing in its colors and patterns, in the accessories and in the ‘panama’ hat, so that the holiday mood modulates the whole wardrobe.

Deconstructed outerwear, light fabrics and soft hand, palms and skyline, from morning to evening.

Perfect for traveling, the ‘high performance’ sportswear study versatile solutions capable of transforming and adapting to the city’s asphalt as well as relaxing on the lively coasts of the American jet set, from Beverly Hills to Miami Beach.

Comfortable and with a vintage look, sneakers and urban shoes are treated in detail and rework historical models of archives.

First generation of luxury swimwear, with refined aesthetics, sophisticated prints and attention to detail; while ‘sustainable fashion’ continues under the sign of technological experimentation, applying to creative and alternative materials coming from the virtuous practice of recycling and organic production. <BT>