Sonrisa, prestigious shirts to be truly unique
There is a classic and unique trait that has always characterised Sonrisa, the prestigious Italian brand that since 1993 is synonymous with high quality men’s shirts, for both work and leisure and even made-to-measure.
The excellent fabrics and the quality of the manufacturing are combined with an eye for the latest trends and with subtle variations in style, finish and presentation, elements that really make all the difference and make each collection truly appealing.
For the Spring/Summer 2018 season, great care and attention was paid to the look and presentation of the shirts, thanks to new ironing techniques, tags, labels and buttons. More or less apparent innovations that further update the products and communicate values like research and good taste. Like in the case of the ‘Fior Di Cotone’ range where the unique qualities of cotton, the king fibre when it comes to shirting, are emphasised and highlighted. Distinguished by a specially designed elegant label and tag and packaged in crisp tissue paper, the shirts in this range are made of the best Egyptian cotton. The brand has also created a pleasantly light fragrance with the same label, and similar packaging, that recalls the freshness of cotton and the ‘Fiore di Cotone’ shirts.
With regards to the main fabrics of the current season’s collection, classic jersey, solid colour piquet, prints, jacquards, and even a denim yarn play a main role in creating very comfortable shirts with great fit and personality and with a constantly reliable style concept, which doesn’t change and never disappoints, but is subtly revolutionised with quality choices and great care and attention.
The materials and the production are strictly certified Made in Italy and follow the heritage of the best Italian textile and tailoring traditions. Because who chooses Sonrisa demands the very best details, care and innovation.
Today the Sonrisa shirts are available for purchase in over 500 of the best boutiques and retailers in Italy and in the rest of the world. In charge of distribution, Gruppo V.&V., the dynamic and enterprising company owned by the brothers Giampaolo and Alessandro Valoti that has been providing excellent value and services for over 35 years.
