Summer time, swimwear time
Mode City, the international lingerie and swimwear trade show, and Interfilière will take place in Lyon from July 9th to 11th
To avoid clashing with the final of the European Football Championships, which is to be held in Paris on 10 July, the organiser Eurovet has decided to move its summer shows. Therefore, Mode City and Interfilière will launch the trends for next Summer from July 9th to 11th in Lyon in Halls 5 and 6 of Eurexpo.
This year, a decidedly sporty wind blows on Mode City. Ou times are, as a matter of fact, times of performance and more than ever sport inspires fashion through technical innovations and through materials while in turn fashion inspires sport with performance, elegant, beautifully designed products. Therefore, the event will host the new Sportiv section and a program of conferences and debates on the subject, pursuing the aim of making a representative offer uniting aesthetic and technical properties for a woman who approaches sport for the first time or who practices regularly. Bras and leggings, containment, nutrition and connection: a meticulous and detailed selection of design ideas for merchandising in order to attract new customers.
Divided in six sections, 400 specialist exhibitors will take part in the appointment in Lyon. ‘Just Fashion’ for big fashion and sportswear brands, ‘Accessories’ for beach accessories such as hats, jewellery, beach towels, shoes, bags, ‘Designer Labels’, for luxury and designer lingerie, swimwear and beachwear collections, ‘The Essentials & Cocooning’, for the essential brands of swimwear, ready-to-wear beachwear fashion, lingerie, nightwear, loungewear ready-to-wear, ‘Limited Edition’ for lingerie and beachwear young designers and ‘Super Heroes’ for men’s underwear, swimwear and loungewear.
There will be, of course, unmissable lingerie, swimwear and activewear fashion shows, a Trends Forum with workshops to give advice on trends and merchandising and a program of conferences to provide information on Summer 2017 market and trends, ranging from the influence of the Southern hemisphere and the hybridisation of materials to sport integration and product customisation.
Interfilière will focus all the way to Summer 2018 with a new focus on activewear and on seven different sections: ‘Lace’, ‘Embroidery’, ‘Fabrics’ including knitted fabrics, warp and weft, prints and finishes, ‘Accessories’ including among others hooks, elastic bands, buttons, cups, embellishments, beads, ribbons, ‘Textile Designers & Trend Agencies’, ‘Fibres’ and ‘Sourcing’.
www.lingerie-swimwear-paris.com
