To change the world you don’t need a suit
An epic, idyllic battle involving the rigid and classic conservative values symbolized by a tailored suit to those of a modern mentality, relaxed and full of passions. The journey of a customary and adventurous journey out of one’s comfort zone leads us to discover the new Dockers #YouDontNeedASuit campaign. In a world where succeeding with a good idea is easier than ever, a new category of entrepreneurs was born.
Dockers® is the brand that supports them by giving them the confidence they need to succeed. With the Casual Friday revolution in the nineties, Dockers® revolutionized the way men dressed to go to work by showing them that they could be themselves even without wearing a suit.