Yesterday and Today
The Iconic Bag
Its real name is Constance, but everyone calls it Jackie O because of the most famous of all its testimonials of yesteryear. Created in 1950, the Jackie O is part of the prestigious family of accessories by Gucci. The iconic shoulder bag has been revised and corrected by Frida Giannini, who has enlarged it and enriched it with handmade details, transforming it into the “New Jackie”. Today, its restyling is bolder, in line with the new creative department headed by Alessandro Michele, former assistant to Giannini. The Jackie O is proposed in various versions. The most elaborate are an explosion of color and fun extravagance, but with details that faithfully follow the DNA of the Maison.
